At the “Super Host ” NEW CHAPTERS workshops, TAT will focus on shaping the supply chain by inviting expert speakers to educate and update regarding key tourism trends in the NEXT NORMAL era, as well as organizing up-skill workshops centered around new digital marketing skills to develop Thai tourism personnel in recognizing the importance of developing tourism potential, particularly in terms of raising awareness about the role and importance of being a Super Host and triggering consciousness about maintaining tourist attractions along with caring for tourists. These are vital areas which are likely to lead to a successful recovery and reflect the highest level of preparation in order to become Super Hosts. The NEW CHAPTERS to Tourism NEXT NORMAL with Sustainability event is being held in five regions nationwide: at The Berkeley Hotel, Pratunam, Bangkok, in the central region; at The Heritage Hotel Chiang Rai Hotel & Convention, Chiang Rai Province, in the northern region; at Alvarez Hotel, Rayong Province, in the eastern region, at Golden City Hotel, Buriram Province, in the northeastern region and at The Twin Lotus Hotel, Nakhon Si Thammarat Province, in the southern region.

Participants in the events are required to be personnel or entrepreneurs in the tourism industry, government officials involved in the provision of tourist services, as well as tourism and service-related agencies from all over the country, with 500 individuals per region, totaling 2.,500 participants. This event will be key in helping develop and promote the image of Thai tourism and ensuring the highest level of preparation for a tourism industry which is rapidly returning to normal, and it should be instrumental in creating increased income and further economic growth within the country.