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Centara Reveals Strong Business Performance and Ambitious Plans for the Future

posted Mar 12, 2022, 9:03 AM by siam coverage   [ updated Mar 12, 2022, 9:04 AM ]

Thailand’s leading hotel operator provides updates on its outlook and strategy, including multiple new hotels in exciting destinations across Asia & Middle East



Centara Grand Hotel Osaka will open in mid 2023


Bangkok, Thailand – 11 March 2022 – Centara Hotels & Resorts, Thailand’s leading hotel operator, has revealed its recent business performance, expansion plans and strategic direction for the future, including multiple new hotels, fresh destinations and new brand concepts. This exciting era of growth will help the group reach its long-term goal of becoming a top 100 global hotel operator within five years – a vision that will see it reach a total of 200 hotels and resorts by 2026, up from 88 properties at present, and with approximately half of that growth coming from destinations outside of its native Thailand.

Centara has just confirmed that it achieved total revenues of almost THB 1.09 billion (USD 33 million) in Q4 2021, an increase of 54% year-on-year, despite the continued impact of the pandemic. The growth is expected to gain more momentum in 2022 with the acceleration of the global travel and hospitality recovery, which will be supported by the further relaxing of travel restrictions into Thailand, and is buoyed by the resilience and strong performance of Centara’s key international destinations such as the Middle East and the Maldives.


Centara will open eight new hotels & resorts in 2022, including Centara Hotel Korat


It’s not just Centara’s existing portfolio that will enjoy the continued tourism rebound in 2022, as the group has announced its intention to open eight new hotels and resorts this year, comprising 1,066 keys. These properties will span Thailand, with openings in Bangkok, Korat and Ubon; and international destinations including Laos, Oman and Qatar.

The group also revealed a core component of its growth strategy will be through collaboration with a strong development partner, specifically to launch new projects within Thailand, under both existing and new brands, and commencing this year. The luxurious Centara Reserve concept, which was launched in December 2021 with the debut of Centara Reserve Samui, will be enhanced with additional property in Krabi, and the group is also considering projects in up-and-coming Thai markets such as Koh Lanta and Cha Am. Centara is also exploring a new opportunity in the Medical Wellness segment with an established operator from Europe, and Koh Tao and Samui are the potential locations under discussion.

Internationally, Centara has been given the green light to develop two new upscale resorts in the Maldives, following successful Environmental Impact Assessments (EIAs) for three idyllic islands in the Indian Ocean. These resorts are slated to open in 2024 and 2025, doubling Centara’s presence in the Maldives to four properties. In Japan, a landmark high-rise hotel is currently under construction in Osaka, a joint venture between Centara, Taisei Corporation and Kanden Realty & Development, which will start welcoming guests in mid 2023, and in Vietnam, COSI Phu Yen Hotel is scheduled to open in 2023, marking this cutting-edge, affordable lifestyle concept’s first location outside Thailand.

Centara’s international growth focus will be centred on Southeast Asia, the Indian Ocean, Japan, China, and the Middle East primarily, including Saudi Arabia following the recent normalisation of the country’s diplomatic relations with Thailand. The group is also considering options in Europe.

Centara will evolve its business strategy to focus on emerging trends and market dynamics in the coming years. Within Thailand, the group is seeing rising demand for more experiential travel as well as “workations”, as guests escape the office and work remotely for a few days or longer, especially in beach destinations. It also foresees a strong rebound in international long-haul and leisure business in Thailand, due to the country’s reopening strategy and vaccination programme, but was quick to reiterate that it feels the remaining restrictions need to be removed imminently for the required potential to be reached.

At an operational level, Centara will continue to invest in the latest technology following its recent overhaul of its technology architecture. The group has recently revamped its entire website, booking, property management and reservation platforms and is currently concluding the rollout of its industry-leading Customer Relationship Management solution, all of which will serve to drive greater distribution, guest management, a seamless guest experience across all touchpoints and a superior and highly personalised guest experience. The group is also focusing on talent development through effective staff training programmes and is further emphasising its focus on sustainable solutions, with a target of reducing energy and water usage by 20% within 10 years, and certifying 100% of its portfolio with respected environmental accreditation bodies by 2025.

“As the world emerges from the global pandemic and travel restrictions start to ease, we are highly optimistic that the hospitality industry will rebound rapidly. Despite the challenges of the last two years, Centara can reflect on its performance with pride. Now, as we enter 2022, we are delighted to reveal our expansion strategy for the months and years ahead. With multiple new hotels and resorts set to open in many dynamic markets, both in Thailand and overseas, including innovative brands, this is an exciting time for our company as we strive to become a top 100 global hotel operator,” said Thirayuth Chirathivat, CEO of Centara Hotels & Resorts.

depa reveals digital content market of Thailand’s digital industry survey in 2020 and 3-year prediction

posted Nov 16, 2021, 2:52 AM by siam coverage   [ updated Nov 16, 2021, 2:53 AM ]

16 November 2021, Bangkok - The Digital Economy Promotion Agency (depa) disclosed the findings of digital content industry survey in 2020 and 3-year prediction. The overall market represented a growth of 26.55%, with the market value at 39,332 million baht. Due to an exponential growth of game industry, it is forecast that the digital content industry will continue to grow until 2023, with market value at 72,703 million baht.

The particular market survey, covering 3 key industries namely Animation industry, Game industry, and Character industry, was conducted by depa in collaboration with Digital Content Association of Thailand, Thai Animation and Computer Graphic Association, Thai Game Software Industry Association, Bangkok ACM SIGGRAPH and Atwise Consulting.

Game industry is driven by growing mobile platforms.

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Asst. Prof. Dr. Nuttapon Nimmanphatcharin, depa President and CEO, said that the game industry has been growing since 2018 at 13.78%, 15.96% in 2019 and 34.89% in 2020 with overall market being worth 34,316 million baht. The rising trend is caused by an increase of mobile iOS and Android game platforms, 21,409 million baht in value and 61.34% of game industry market.

The survey results are used to help depa modify its policy and strategy for pushing Thailand’s digital content industry to the next level, especially driving Thai game developers to go out to international markets, and gaining market share from global game leaders.

Animation and Character industries are decreasing.

On the other hand, the animation industry market has reduced by 12.54%, with the overall value of 3,056 billion baht. The significant factor is the shift in customer behaviors, from watching animation via free-TV or pay-TV to watching content from online streaming platforms such as Netflix, Disney+ etc. Also, due to the COVID-19 pandemic, movie theatres have been shut down, resulting in a decrease of animation industry to50.51% compared to 2019.

The trend is similar for the character industry, which has reduced by 8.67%, with overall value at 1,960 billion baht. An economic downturn from the COVID-19 has been causing a decrease of Thai people’s purchasing power, especially spending on extravagant products like characters.

Thailand’s digital content will continue to grow till 2023.

depa predicts that the industry will continue to grow for at least 3 years, with expected value at 49,649 billion baht in 2021, 59,136 billion baht in 2022 and 72,703 billion baht in 2023 due to the rising trend of game industry during the pandemic.

Animation industry is expected to recover after the reopening of cinemas on 1 October 2021 according to the government announcement. Revenue of the animation industry from cinema will hopefully spike up from 2020 as well.

Asst. Prof. Dr. Nuttapon also talked about depa’s mission to push the growth of Thailand’s digital content, focusing on 6 key points as following:

1. Enhancing knowledge and experiences for workforce in the sector, for example promoting game developers in designing capabilityand skills to compete with world-class developersand enhancing the quality of games;

2. Providing skill trainings in top 4 popular games including action, adventure, strategy, and sport (casual game) and pushing the Thai games to reach the same standard as world class products;

3. Providing business matching opportunities for Thai digital content entrepreneurs to access the funding and world market;

4. Conducting trainings on business management for digital startups or small businesses; 5. Collaborating with social platforms to create a good-quality content for theThai market together with expanding the market of the Thai digital content on various social platforms; and 6. Creating opportunities for the young generation influencers, promoting them to be creative with communication skills and able to use online social platform efficiently.

In addition, during the panel discussion, Senior Executive Vice President of depa, Dr. Kasititorn Pooparadai, and experts from various digital content associations have agreed on the ideas of leveraging Soft Power to

propel the development of Thai digital content industry. depa is committed to creating an ecosystem that promotes intellectual property content through the agency’s projects such as depa Game Accelerator Program and depa Game Online Academy and so on.

“Wehope that the findings of this survey will help both public and private sectors make business plans, policies and decisions related to the development of digital content industry, including the making of the 13th National Economic and Social Development Plan,” said President of depa.

Bangchak enters Esports as a first major partner of the PSG Esports ROV team in Thailand.

posted Sep 21, 2021, 2:34 AM by siam coverage   [ updated Sep 21, 2021, 2:36 AM ]

Bangchak is partnering with PSG (Paris Saint Germain) Esports ROV, an Esports team linked to the famous Paris Saint Germain Football club from France to enter the Gen Z and Millennials market to become a true inter-generational brand.

Thailand’s hottest new Esports Pro League team, PSG ESPORTS ROV just announced an exciting partnership with Bangchak Corporation Public Company Limited, one of Thailand’s largest listed groups. The partnership will see the Inthanin and Bangchak brand on the famous Paris Saint Germain Esports Jersey for the next three seasons till the end of 2022.

PSG Esports ROV entered the ROV Pro League this season in Thailand and has quickly become a popular name in the 30 million Gamers strong Gaming and Esports community in the country. The PSG Esports team wearing the famous blue and red colors of Paris Saint German has clearly helped to accelerate this growth. PSG Esports ROV teams plays the popular Arena of Valor (AOV) Mobile game with weekly matches watched by over 100,000 fans streaming the action on their mobile and digital devices.

Mr. Chaiwat Kovavisarach, the President and CEO of Bangchak Corporation PCL is looking forward to partnering with the team in order to reach a younger demographics and build stronger relationships with this audience. In his words “Bangchak will be the main sponsor of the PSG Esports ROV Team that is linked to the world-famous Paris Saint Germain Football Club. ROV/AOV is one of the most popular mobile games in Thailand, with many players competing at an amateur and pro level, including international competitions in the Asian Games and SEA Games. This partnership will build a stronger relationship between the Bangchak Group and the younger consumers in Thailand, especially those of Gen Z and Millennials because ROV is an engaging game for the new generation. The Bangchak group wants to support young people in the country and help build a career path to become professional Esports players. Bangchak is well-known and liked in Thailand because the group offers products and services that help make consumers lives easier on a daily basis. From getting your petrol to Inthanin as a coffee brand that is hugely popular among the younger target groups. The partnership with the PSG Esports ROV team will play a crucial part in our market development and penetration of the younger demographics, in line with the company’s vision of making Bangchak the “Greenovative Destination” for all age groups.

Mr. Chaiwat further commented that Bangchak is excited to make this partnership happen with PSG Esports ROV in Thailand to build successful stories here while adding more flair to the Esports and Gaming industry in the country.

Mr. Marcus Luer, CEO of PSD (the licensing partner of PSG Esports in Thailand), said: “we are delighted to have such a prestigious Thai company joining us on our journey. It clearly shows the power of the PSG brand and off course the tremendous opportunity in the Gaming and Esports space in the country. Esports is connecting with millions of Gamers in the hard-to-reach GenZ and Millennials age groups. That Bangchak is keen to connect with that audience and build a relationship shows the forward thinking of the group and we will do everything we can to make sure all our fans engage with us in a fun and interactive way. As Khun Chaiwat mentioned, we have big plans to develop joint local fan competitions on our platform and off course are eyeing the AOV World Cup with its USD 8 million in prize money in 2022”

Bangchak’s Inthanin Coffee brand will be prominently featured on the front of the PSG Esports ROV team Jersey starting this week, with the Bangchak leave on the sleeve. Further details on the cooperation and activation campaigns will be announced soon. Stay tuned and watch out for exciting PSG Esports ROV Inthanin content and competitions on both the official PSG Esports ROV social media platforms and, the official Gamers Hub of PSG Esports ROV team.

About Bangchak

Bangchak Corporation Public Company Limited, the Energy Transition Leader operates 5 main businesses, namely 1) Refinery Business Group is a modern Complex Refinery and is a Niche Product Refinery to produce low emission products 2) Marketing Business Group has a network of over 1,200 service stations, completed by various non-oil business such as Inthanin Coffee, Furio lubricants, and EV Chargers 3) Green Power Business from the renewable energy businesses operated by BCPG, and entering the battery business for large energy storage 4) Bio-Based Product Business, operated by BBGI, the largest producer and retailer of biofuels in Thailand, and is expanding into high value bio-based products business 5) Natural Resources and New Business, investing in petroleum exploration and production through investments in OKEA ASA, Norway which is renowned for its environmental policies and Bangchak Initiative and Innovation Center (BiiC) a Corporate Venture Capital investor focused on new businesses domestically and internationally, as well as building green innovation ecosystem promoting green energy and bio-based innovation.

Additionally, it has established the Carbon Markets Club to promote carbon credit trading supporting the Energy Transition and setting a network for future bio-based technology, the Syn Bio Consortium.

Bangchak received the DJSI Sustainability Award 2021 (Bronze Class) and target Carbon Neutrality by 2030, and Zero GHG Emission by 2050.

About PSG Esports ROV

PSG Esports ROV is a professional Esports team which competes in the ROV Pro League (in the Arena of Valor Game) in Thailand. The Team is a licensing arrangement between PSG Esports, which is directly affiliated to Paris Saint Germain (PSG), the famous French Football Club and PSD (Phygital Space Development) in Thailand. The League is owned and managed by global Game Developer Garena. The PSG Esports ROV team’s first season is currently being played (ROV Pro League – 2021 Winter, Season 8). For more info, please go to PSG Esports – RoV – หน้าหลัก | Facebook

About Phygital Space Development (PSD)

PSD is the holding company of , a Gaming and Esports platform in Thailand and the licensing holder of the PSG Esports ROV team. Hubber is also the official Gamers Hub of the PSG Esports ROV team. Hubber provides daily, weekly and monthly tournaments and competition across many popular Games for the Thai Gaming community from casual to Semi-Pro levels. Hubber recently hosted ROV Division 1, a Semi-Pro competition with over 2,000 teams and TBH 1 million in prize money. For more info, please go to

DITP announces “STYLE Bangkok October 2019”, the fifth edition of its successful trade fair, the region’s biggest and the most complete lifestyle event

posted Sep 22, 2019, 6:57 PM by siam coverage   [ updated Sep 22, 2019, 6:59 PM ]

Bangkok, 16 September 2019: The Department of International Trade Promotion (DITP), Ministry of Commerce, is underlining its commitment to and success in organizing Asia’s most stylish lifestyle trade fair, “STYLE Bangkok October 2019”, which will take place from 17-21 October 2019 at the Bangkok International Trade & Convention Centre (BITEC), Bangna. Spread over more than 41,000 square meters and with 1,800 booths, it expects to draw some 50,000 participants from 70 countries and see purchase orders worth more than 2 billion baht placed. The trade fair aims to boost the country’s image as the destination for international lifestyle products, support economic stability and increase total export value by not less than 3 percent.

Speaking at the press conference Ms. Banjongjitt Angsusingh, Director General of the Department of International Trade Promotion, Ministry of Commerce, said: “DITP plays an important role in supporting the Thai economy through promoting exports and services and penetrating the international market. It is also tasked with supporting new SMEs, and carrying out the department’s policies in order to maintain the present market, revive the old, and expand into new ones.

“In October 2017, the Department of International Trade Promotion held the ‘STYLE’ trade fair, merging the country’s three leading annual trade fairs, namely BIFF&BIL, BIG&BIH, and TIFF, into a new showcase for modern lifestyle products in a proactive strategy to not only develop and support international trade but also to respond to the new demands of the world market. 

Statistics clearly reveal that over the past few years, lifestyle products have become one of our country’s most important exports. In 2018, exports of lifestyle products accounted for an estimated US$12.310 billion, or Bt400 billion, about 4.8% of total exports.

“The lifestyle trade fair is therefore an important opportunity to promote export products and boost economic growth. Last April, we hosted ‘STYLE Bangkok’, which was highly successful for all the manufacturers, entrepreneurs, importers and exporters and designers, both Thai and foreign, drawing in excess of 45,000 visitors and achieving purchase orders of more than Bt2.23 billion.

“DITP is carrying forward that success with STYLE Bangkok October 2019, which will be held from October 17-21 at BITEC, Bangna. The fair brings together a vast selection of lifestyle products featuring fashion, furniture, gifts, home décor and household goods as well specific designs for mothers and children, pets and for the elderly that respond to the demands of the general public, architects, interior designers, designers, as well as business groups and special projects such as the hotel industry,restaurants 

and galleries. In addition, the fair will show off the ability of Thai entrepreneurs to respond to the increasing demands of the world market for raw materials, production quality and creative ideas. More than 800 leading brands are participating in the event spread over 1,800 booths,” Banjongjitt said.

DITP is confident that the trade fair will draw the attention of both the local and international business sectors, exporters and importers, as well as designers. The fair is not only interestingly organized but also offers such attractive attributes as reasonable accommodation, a variety of food, good services, convenient transportation and safety.

“We hope to welcome no fewer than 50,000 visitors from 70 countries and receive purchase orders of some Bt200 million. I’m confident that this fair will help us achieve our goal to attain export growth of at least 3 per cent in line the government’s plan,” says the director general.

The press conference also featured a Mini Talk Show on “New Marketing Opportunities and Channels to Expand Lifestyle Products” by special guest speakers Ms Vannaporn Ketudat, Deputy Director of DITP, Mr Sakda Saengkanha, Managing Director of Maligoods Co.,Ltd., and fortuneteller Pennung Wongpudorn. 
Leading brands that will be presented at “STYLE Bangkok October 2019” include home decoration brand Korakot by Korakot Aromdee, renowned fashion label Pichita by Pichita Boonyaratapan, bag, stationary, and ecofriendly designs under Anek Kulthaveesap’s Labrador label and well-known skincare brand Puri.

The trade fair features a range of highlights including eco-friendly products and modern designs that match the trend for so-called spiritual power. Visitors will also be able to explore specific fashion and lifestyles products created from the original ideas of experts, such as the Qurated Fashion Incubation, and the Material Solution project, plus niche products tailored to target groups. They include functional products specifically designed for elders, mothers and children and for pets and respond to the needs of every lifestyle.

STYLE Bangkok October 2019 takes place from 17-21 October at the Bangkok International Trade & Convention Centre (BITEC), Bangna, Thailand. The first three-days from October 17 to 19 are reserved for trade, while October 20 and 21 are open to the public. Find out more at, Tel : 1169 and

Fujitsu Thailand’s We Care Initiative Continues to Boost Reforestation Efforts

posted Aug 5, 2019, 3:42 AM by siam coverage   [ updated Aug 5, 2019, 3:44 AM ]

Volunteers Help to Plant 2-Rai at Pa Yup Nai, Wang Chan District, Rayong Province
An enthusiastic group of 150 Fujitsu (Thailand) employees led by Managing Director Mr. Toshiro Miura and Ms. Krittinee Sivakul, Head of HR & Administration Group, recently participated in reforestation activities in collaboration with the PTT Reforestation Institute, represented by its Manager, Ms. Angsana Thanangkul, and the Administrative Organization of Pa Yup Nai Sub-district, led by Chief Executive Mr. Nitipat Yutcharoenkij. The PTT Reforestation Institute provides knowledge and training on reforestation and forest restoration and works closely with Pa Yup Nai Sub-district Administrative Organization, which oversees reforested areas in Rayong province on a day-to-day basis.
This is the third consecutive year Fujitsu (Thailand) has participated in the reforestation project as part of its five-year Fujitsu We Care #2017-2021 initiative. On this occasion the volunteers helped to establish over 500 plants, including perennials and fruit-bearing flora such as agasta, mango, climbing wattle and pineapple, across a 2-rai area. During the activities Fujitsu staff also took the opportunity to measure the carbon storage capacity of the trees. 

In addition to being a leading business systems solution provider, Fujitsu (Thailand) is committed to creating social benefits and sustainable environments for local communities throughout the country.

How to Capture the Best of Moments your Action-packed Adventures with GoPro Let GoPro HERO7 Black help you capture those action-filled moments this holiday season

posted Jun 12, 2019, 9:47 PM by siam coverage   [ updated Jun 12, 2019, 9:53 PM ]

Photo by IG @carloscostan

Bangkok – If you are thinking about going on an action-packed adventure, you need to capture those once-in-a-lifetime experiences, whether it’s mountain biking, exploring tropical waterfalls, or diving through the brilliant blue sinkhole caverns. The GoPro HERO7 Black is the perfect companion that can withstand extreme weather and environmental conditions while still being able to capture all the action with its Waterproof, HyperSmooth, TimeWarp, SuperPhoto and Live Streaming features.

Capture the best action shot

Timing is key to capturing the perfect action shot. Keep these unforgettable experiences frozen in time with a truly rugged camera with an HDR mode. The GoPro HERO7 Black is waterproof so you do not have to worry about waterfall splashes or engaging in a water fight. Another cool feature is SuperPhoto which is an intelligent scene analyzer and helps create professional-looking photos by automatically applying HDR effect to enhance your images.

Create the smoothest, most amazing video of your action journey 

Nothing tells a story better than amazing videos that are well-edited and unique. The GoPro HERO7 Black featuring TimeWarp works to apply a high-speed, ‘magic-carpet-ride’ effect to your videos. The HyperSmooth feature also boasts the best in-camera video stabilization ever featured in a camera allowing you to create professional look hi-quality videos with ease! You can use both features to create a super-stabilized, sped-up version of your video to show the entire experience of Songkran in mere seconds! You can also edit your video with Quik GoPro Video Editor (available on Android and iOS), to add music and filters to your video.

Share your fun and fearless moments - Real Time

Want to share your action-filled adventures with the world as you experience it? With the GoPro HERO7 Black and its Live Streaming feature, you can do just that! Thailand offers some of the most exciting festivals in the world so show the world all your fun and unforgettable splash-tastic moments as they unfold on Facebook and YouTube directly from your GoPro linked to your mobile phone, in high GoPro quality!

GoPro now offers GoPro Plus Subscription service is an unlimited cloud storage at, only 179 baht/month. With GoPro Plus, you do not have to worry about purchasing multiple memory cards because your videos and photos will be auto-offloaded automatically from your GoPro to your smartphone or computer. In addition, all your videos and photos are auto-backed up in the cloud. Also, GoPro Plus members get 50% (maximum) off when purchasing GoPro Mount and accessories from 

Don’t forget to share your fun or amazing moments of your adventures through the #GoProThailand hashtags. For more information about GoPro HERO 7 Black, and accessories, please visit

Schaeffler invests 45 million Euros in new plant in Vietnam

posted Jun 9, 2019, 11:52 AM by siam coverage   [ updated Jun 9, 2019, 11:54 AM ]

• Investment of 45 million Euros in Phase 1 production area of 25,000 sq.m.
• 300 additional jobs created in Dong Nai through investment in new plant

Schaeffler celebrated the inauguration of a new Greenfield plant at Bien Hoa City in Dong Nai province of Vietnam. The company has invested more than 45 million euros in building the modern manufacturing facility. With this investment, Schaeffler will create more than 300 additional jobs in the Dong Nai province. H.E. Dinh Quoc Thai, Chairman, Dong Nai Province People’s Committee joined Georg F.W. Schaeffler, shareholder and chairman of Schaeffler Group and H.E. Andreas Siegel, German Consul General to celebrate the official opening in presence of government officials, customers, partners and other dignitaries.

Mr. Schaeffler stated in his inaugural speech, “Vietnam was the very first location in South East Asia where Schaeffler invested to build local manufacturing capacity. There are many reasons for our continued commitment to Vietnam. It’s strategic location in Asia, a well-diversified, stable and fast-growing economy with talented, well-educated, ambitious population are just few among them.”

Confidence in Vietnam’s potential as an efficient production hub

Mr. Martin Schreiber, President Industrial at Schaeffler Asia Pacific said during the ceremony, “The expansion of local manufacturing capacity demonstrates our confidence in Vietnam as an ideal production hub in the Asia Pacific region to serve regional and global customers with best-in-class bearing products and systems.” Mr. Klaus Mueller, Chief Operating Officer at Schaeffler Asia Pacific added, “We consider this plant in Vietnam as one of the best performance and modern production facilities in our global network.”

The new facility, located at the Amata Industrial Zone in Bien Hoa City, about 50 kilometers from Ho Chi Minh City, will produce industrial bearings and components for a wide range of applications. Schaeffler first made an investment in Vietnam over 10 years ago when the company started local production of Tapered Roller Bearings (TRB), Radial Insert Ball Bearings (RIBB) and Steering Column Bearings (SCB) in Southeast Asia. With the new investment Schaeffler will increase production capacity of the existing product ranges and add new product lines for extended range of RIBB as well as the flagship product of Schaeffler Group – Needle Roller Bearings (NRB).

Made in Asia Pacific – for global customers

The new plant has been developed on a modular concept with a total building area of 25,000 sqm in Phase 1. “We continue to grow our engineering competency and production footprint with the aim to deliver highest value from our products and solutions to customers in the region and around the world. This is the second major investment by Schaeffler to expand local manufacturing capacity in Asia Pacific. In 2016, we opened a new plant for automotive products in Thailand and today we are proud to celebrate the opening of this state-of-the-art facility for industrial products in Vietnam,” Mr. Helmut Bode, CEO Schaeffler Asia Pacific said “We greatly appreciate the support of the Vietnamese government, our customers, suppliers and partners as Schaeffler takes another decisive step towards long-term, sustainable growth of our industrial business in the region,” he added. 

Products manufactured in Vietnam will be supplied to customers across a wide range of industry sectors including agriculture, construction and mining, power transmission, food processing, textile, paper, steel, cement and two-wheelers (motorcycles).

Industry 4.0 to optimize manufacturing process

The new plant is equipped with advanced production machinery and technologies in line with Schaeffler’s commitment to maintain consistent quality standards worldwide. It is the first plant in Southeast Asia to apply the latest Industry 4.0 solutions developed by Schaeffler. There are 70 Schaeffler condition monitoring devices – SmartCheckTM – installed at key positions inside the plant. 

Mr. Seunghun Park, Managing Director and Plant Manager Schaeffler Vietnam said “Development of manufacturing sector is a key priority of the Government of Vietnam. With access to highly skilled workforce and their commitment to deliver best-in-class quality products for our customers, Schaeffler Vietnam has proven to be an efficient production base for the company. In 2018, we achieved the milestone of continuously delivering products without a single quality complain from customers for over two years. Expansion of our production capacity gives us the confidence to achieve even higher standards of quality performance and customer satisfaction while contributing to the growth of the industrial sector in Vietnam,” he added.

About Schaeffler

The Schaeffler Group is a globally active automotive and industrial supplier. By delivering high-precision components and systems in engine, transmission, and chassis applications, as well as rolling and plain bearing solutions for a large number of industrial applications, the Schaeffler Group is already shaping “Mobility for tomorrow” to a significant degree. The technology company generated sales of approximately 14.2 billion Euros in 2018. With around 92,500 employees, Schaeffler is one of the world’s largest family companies and, with approximately 170 locations in over 50 countries, has a worldwide network of manufacturing locations, research and development facilities, and sales companies. With more than 2,400 patent registrations in 2018, Schaeffler is Germany’s second most innovative company according to the DPMA (German Patent and Trademark Office).


Ashish Shukul, Director – Communication & Branding Asia Pacific, Schaeffler (Singapore) Pte. Ltd.
Tel: +65 6549 5703, E-Mail:
Cecilia Tan, Manager Marketing Industrial Asia Pacific, Schaeffler (Singapore) Pte. Ltd.
Tel.:+65 6540 8651, E-Mail:

BETAGRO moves forward as one of the world’s leader of safe and hygienic food enhancing its processed food and export markets at full steam with an aim to grow by 15%

posted May 30, 2019, 2:17 AM by siam coverage   [ updated May 30, 2019, 2:20 AM ]

Bangkok, May 27, 2019 - BETAGRO Group, a leading food company, announces to continue enhancing its quality standard and safety products free from antibiotics, hormones and growth stimulants – certified as Raised Without Antibiotics (RWA). Highlights include BETAGRO’s export unit and ready-to-eat processed food offering over 1,000 choices while delivering consumers convenience, great taste and high quality meals. A total of 8,000 tons of processed food are produced from BETAGRO Central Kitchen Navanakorn.

Mr Somsak Boonlarp, Chief Operating Officer of Food Business, BETAGRO Group said that 2018 was a successful year for BETAGRO, thanks to three main activities. Firstly, our biggest marketing campaign ‘BETAGRO smoked sausage’ starring Pope Thanawat Wattanaputi as the first presenter. The campaign raised brand awareness for its smoked sausage by 93%, witnessed a 45% increase in regular consumption (based on a survey conducted among 300 consumers who consumes smoked sausage weekly) and boosted the sales of the sausage segment by 10% with a 15% growth in Grade A and premium sausage segment. Secondly, BETAGRO continues its commitment in creating awareness and understanding among consumers about the importance of choosing safe and hygienic food through ‘Food for Future’ campaign which highlights the fact that S-Pure is the first brand certified by NSF as Raised Without Antibiotics (RWA). S-Pure (fresh pork, chicken and eggs) grew by 17% 

while the average premium product market only reached 10%. Last but not least is our ‘RWA products’ which are exported to the Middle East and Europe under OEM brands and to Hong Kong under S-Pure brand resulting in a 14% growth in export volume while the overall export growth of the country only reached 11%. 

He added that for 2019, BETAGRO will focus on 4 main pillars. Firstly, it will leverage its success from the smoked sausage campaign last year with a new name ‘BETAGRO Cheese Sausage Series’. Six new flavors will be introduced for cheese sausages to meet the demands in the market, as consumers today love cheese and their rushed lifestyle means they want more convenience without compromising quality. Secondly, S-Pure has launched its ‘homemade-style premium sausage’ made with S-Pure pork to cater to sophisticated and health-conscious consumers who only want the best for themselves and their families. During its soft-launch, S-Pure sausage will be available at 6 supermarkets at The Emporium, Emquartier, Siam Paragon, The Mall Bangkae, Central Chidlom and Central Pinklao. S-Pure products will also soon be available in the Antibiotic Free Zone at over 49 BETAGRO shops and will be completely available nationwide by 2020. Currently, BETAGRO’s processed food holds about 15% of the market share, valued about 4,000 million baht and is expected to grow by 15%.

Thirdly, the ‘export’ market outlook which is on the bright side for 2019. The company aims to increase its total export volume by 12% or 97,580 tons by year end. The main products are frozen cooked chicken, frozen chicken and RWA certified products under S-Pure and OEM brands. Export markets include Asia; Hong Kong, Singapore and Japan, Middle East, European and Scandinavian countries. BETAGRO is also planning to increase its cooked chicken production capacity to 3,000 tons per year to meet the growing consumption demand from Japan.

Lastly, ‘BETAGRO Central Kitchen Navanakorn’ which has been constructed to serve as an innovation hub to introduce new products through a 750 million baht investment. Today, it is ready to deliver more than 1,000 SKUs in six categories, namely: 1) snacks and deep fried pork and chicken 2) cooked eggs 3) ready-to-eat rice meals 4) ready-to-eat food 5) bakery and 6) seasoning. Thanks to its modern innovation and technology, it is able to produce 8,000 tons of products a year which will help increase sales by 17%.

At THAIFEX : World of Food Asia 2019, which will take place during May 28 - June 1, 2019, BETAGRO will showcase its high-quality food under the concept ‘Experience Real Quality with BETAGRO’. The booth spans across 252 sq. m. and is designed as a butcher and barn area for business partners and consumers to experience the BETAGRO brand through various zones. There are special highlights such as casing demonstration for S-Pure Homemade Sausage and The Pork Cuts Range show. All product lines are available for purchase: fresh food, processed food, ready-to-eat food, and new products, at special prices. Don’t miss BETAGRO Real Experience Corner where visitors can enjoy delicious food from BETAGRO all day, cooked by Pro Chefs from Thailand Culinary Academy such as Chef Wattanasak Changkeb and Chef Tienchai Peerapongsathorn. Dishes include food, snacks, healthy options and bakery, with more than 30 choices on offer during May 28 - June 1, 2019, at 10.00-18.00 hrs at Challenger 2, IMPACT Arena Muang Thong Thani.

Makro Celebrates 30th Anniversary as Thailand’s No.1 Food Solution Provider

posted Apr 10, 2019, 6:20 PM by siam coverage   [ updated Apr 10, 2019, 6:22 PM ]

Move Toward “Makro 4.0” through 6 Strategic Goals for Economic Sustainability

Stepping into its 30th year of operation, Makro revealed the financial highlights of 2018 with an increase of 3.3% in revenue and its determination to strive for Makro 4.0 era which not only focuses on being a trusted partner for professional customers, but also on enhancing people’s lives. To best serve customers in the digital age, Makro aims to modernize its organization by connecting its online and offline channels, along with promoting its 6 key goals in business operation under the concept “The Creative Companionship towards Sustainability.”

Mrs. Suchada Ithijarukul, Group Chief Executive Officer, Siam Makro Public Company Limited, disclosed, “On the occasion of the 30th Anniversary of Siam Makro Group, the largest wholesale membership distributor in Thailand, the Company aims to establish itself as “Makro 4.0 Enhancing People’s Lives” under the new concept of “The Creative Companionship towards Sustainability”. Nonetheless, Makro still upholds our vision to be number one food solution provider for professional customers by offering a full assortments of quality products at low prices – affirming our position as a trusted partner for our customers nationwide.”

Throughout 30 years of operation, Makro has achieved business successes by adopting technology, creativity, and innovation; while also ensured mutual growth of the community, the society, and the country through 6 Strategic Goals, namely:

1) Be Point of Reference for Food Safety – Makro places a great deal of emphasis on food safety. We strive to meet the demands of our food-business-operator customers, as well as modern-day consumers who value their health and well-being and willingly spend their money on safe foods per the regulations of their country.

2) Strengthen Sustainable and Ethical Sourcing – As Makro continues to value the ability to trace products back to their sources, we are committed to working only with lawful producers and suppliers. In addition, we always take the sustainability of our environment into consideration to make sure of mutual growth.

3) Reduce Environmental Impact – Because Makro is keenly aware of the value of the environment and natural resources, we are committed to expending natural resources and energy in the most efficient manner possible for the utmost benefit, including our efforts to ensure that all of our processes are environmentally friendly.

4) Local Love – Makro hopes to be loved by the local communities that surround our stores. To this end, we strive to be beneficial to them, whether by creating jobs locally, providing retail management education to small local retailers and equipping youths with retail-management knowledge that helps them better their local stores.

5) Make Our Customers Prosper – Makro committedly studies potential technologies and develops them into business channels to facilitate our customers’ business processes, increase their profits and foster sustainable growth in the new era of competition. These efforts will bring about satisfaction among our customers, ensuring their loyalty in the long run.

6) Be Employer of Choice – Makro strives to be one of the top 5 organizations that people, especially new graduates, want to work with. Additionally, we have begun conducting an engagement survey among our existing personnel, the results of which will be used to transform Makro into an organization for all ages.

These strategies have been crucial to the successes and prosperity Makro has achieved over the years; and also contributed to its stakeholders’ better quality of lives. Furthermore, the Company has integrated technology and innovation into its organization in order to efficiently serve the needs of customers in the digital era. The Company leveraged Big Data to analyze its extensive customer base of more than 3 million customers, and to develop products and services that appropriately respond to their unique needs through various online channels, including,, Makro Application, and Makro Line Official.

“In Thailand, there are currently 129 Makro stores in total. These can be divided to 79 Makro Classic stores, 25 Makro Foodservice stores, 13 Eco Plus stores, 5 Makro Food shops, and 7 Siam Frozen shops. The Company has also branched out overseas to 8 countries in Asia,” said Mrs. Suchada.

Makro’s total revenues in the fiscal year 2018 attained an increase of 3.3% compared to the previous year due to a sustained growth of Thai economy in the first quarter of 2018, as well as the growth of tourism sector which saw the higher number of international tourist arrivals. Both factors helped generate more business opportunities for the wholesale and retail industry. This year, to celebrate its 30th anniversary, Makro continues to expand its wings by opening additional Makro Food Service stores and the very first Makro Digital Store in Lat Krabang.  In addition, the Company is planning to carry out various projects and activities, including Business Matching with SMEs suppliers; “Say Hi to Bio Say No to Foam” Project to promote the use of eco-friendly packaging; Makro Charity Run for Border Patrol Police Schools and Young Shohuay for Sustainable Lunch Project.

Makro is determined to become a trusted partner for our professional customers by providing the best wholesale solutions and the best value for money, while also giving back to the society and sustainably enhancing the quality of lives for our stakeholders which include our partners, customers, local communities, and employees; thus, staying true to our core intention of “Enhancing People’s Lives”.

Expat guy attacked Thai waitress at Sukhumvit Soi1

posted Mar 13, 2019, 10:11 PM by siam coverage   [ updated Mar 13, 2019, 10:13 PM ]

As I am work in PR life never send this kind of news before but as I saw this situation if it could be publish, I just would like to condemn this guy, not just see and think it is not my business, it is abusing woman!!!

Yesterday, This guy lives in an apartment on Soi 1, came in and said the bar was loud, you can see in the video there is no one inside we were almost closed, so he must have heard music from another place. Staff tried to explain no one is there and then he tried to fight them.

Please find attached clip how irrational he was being (Pushed waiter at time 23.00.37 and waitress was pulled hair at 23.09.07)

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