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DITP announces “STYLE Bangkok October 2019”, the fifth edition of its successful trade fair, the region’s biggest and the most complete lifestyle event

posted Sep 22, 2019, 6:57 PM by siam coverage   [ updated Sep 22, 2019, 6:59 PM ]


Bangkok, 16 September 2019: The Department of International Trade Promotion (DITP), Ministry of Commerce, is underlining its commitment to and success in organizing Asia’s most stylish lifestyle trade fair, “STYLE Bangkok October 2019”, which will take place from 17-21 October 2019 at the Bangkok International Trade & Convention Centre (BITEC), Bangna. Spread over more than 41,000 square meters and with 1,800 booths, it expects to draw some 50,000 participants from 70 countries and see purchase orders worth more than 2 billion baht placed. The trade fair aims to boost the country’s image as the destination for international lifestyle products, support economic stability and increase total export value by not less than 3 percent.


Speaking at the press conference Ms. Banjongjitt Angsusingh, Director General of the Department of International Trade Promotion, Ministry of Commerce, said: “DITP plays an important role in supporting the Thai economy through promoting exports and services and penetrating the international market. It is also tasked with supporting new SMEs, and carrying out the department’s policies in order to maintain the present market, revive the old, and expand into new ones.

“In October 2017, the Department of International Trade Promotion held the ‘STYLE’ trade fair, merging the country’s three leading annual trade fairs, namely BIFF&BIL, BIG&BIH, and TIFF, into a new showcase for modern lifestyle products in a proactive strategy to not only develop and support international trade but also to respond to the new demands of the world market. 


Statistics clearly reveal that over the past few years, lifestyle products have become one of our country’s most important exports. In 2018, exports of lifestyle products accounted for an estimated US$12.310 billion, or Bt400 billion, about 4.8% of total exports.

“The lifestyle trade fair is therefore an important opportunity to promote export products and boost economic growth. Last April, we hosted ‘STYLE Bangkok’, which was highly successful for all the manufacturers, entrepreneurs, importers and exporters and designers, both Thai and foreign, drawing in excess of 45,000 visitors and achieving purchase orders of more than Bt2.23 billion.

“DITP is carrying forward that success with STYLE Bangkok October 2019, which will be held from October 17-21 at BITEC, Bangna. The fair brings together a vast selection of lifestyle products featuring fashion, furniture, gifts, home décor and household goods as well specific designs for mothers and children, pets and for the elderly that respond to the demands of the general public, architects, interior designers, designers, as well as business groups and special projects such as the hotel industry,restaurants 


and galleries. In addition, the fair will show off the ability of Thai entrepreneurs to respond to the increasing demands of the world market for raw materials, production quality and creative ideas. More than 800 leading brands are participating in the event spread over 1,800 booths,” Banjongjitt said.


DITP is confident that the trade fair will draw the attention of both the local and international business sectors, exporters and importers, as well as designers. The fair is not only interestingly organized but also offers such attractive attributes as reasonable accommodation, a variety of food, good services, convenient transportation and safety.

“We hope to welcome no fewer than 50,000 visitors from 70 countries and receive purchase orders of some Bt200 million. I’m confident that this fair will help us achieve our goal to attain export growth of at least 3 per cent in line the government’s plan,” says the director general.




The press conference also featured a Mini Talk Show on “New Marketing Opportunities and Channels to Expand Lifestyle Products” by special guest speakers Ms Vannaporn Ketudat, Deputy Director of DITP, Mr Sakda Saengkanha, Managing Director of Maligoods Co.,Ltd., and fortuneteller Pennung Wongpudorn. 
 
Leading brands that will be presented at “STYLE Bangkok October 2019” include home decoration brand Korakot by Korakot Aromdee, renowned fashion label Pichita by Pichita Boonyaratapan, bag, stationary, and ecofriendly designs under Anek Kulthaveesap’s Labrador label and well-known skincare brand Puri.




The trade fair features a range of highlights including eco-friendly products and modern designs that match the trend for so-called spiritual power. Visitors will also be able to explore specific fashion and lifestyles products created from the original ideas of experts, such as the Qurated Fashion Incubation, and the Material Solution project, plus niche products tailored to target groups. They include functional products specifically designed for elders, mothers and children and for pets and respond to the needs of every lifestyle.


STYLE Bangkok October 2019 takes place from 17-21 October at the Bangkok International Trade & Convention Centre (BITEC), Bangna, Thailand. The first three-days from October 17 to 19 are reserved for trade, while October 20 and 21 are open to the public. Find out more at www.stylebangkokfair.com, Tel : 1169 and
Facebook: www.facebook.com/stylebkkfair/.

Fujitsu Thailand’s We Care Initiative Continues to Boost Reforestation Efforts

posted Aug 5, 2019, 3:42 AM by siam coverage   [ updated Aug 5, 2019, 3:44 AM ]




Volunteers Help to Plant 2-Rai at Pa Yup Nai, Wang Chan District, Rayong Province
An enthusiastic group of 150 Fujitsu (Thailand) employees led by Managing Director Mr. Toshiro Miura and Ms. Krittinee Sivakul, Head of HR & Administration Group, recently participated in reforestation activities in collaboration with the PTT Reforestation Institute, represented by its Manager, Ms. Angsana Thanangkul, and the Administrative Organization of Pa Yup Nai Sub-district, led by Chief Executive Mr. Nitipat Yutcharoenkij. The PTT Reforestation Institute provides knowledge and training on reforestation and forest restoration and works closely with Pa Yup Nai Sub-district Administrative Organization, which oversees reforested areas in Rayong province on a day-to-day basis.
This is the third consecutive year Fujitsu (Thailand) has participated in the reforestation project as part of its five-year Fujitsu We Care #2017-2021 initiative. On this occasion the volunteers helped to establish over 500 plants, including perennials and fruit-bearing flora such as agasta, mango, climbing wattle and pineapple, across a 2-rai area. During the activities Fujitsu staff also took the opportunity to measure the carbon storage capacity of the trees. 




In addition to being a leading business systems solution provider, Fujitsu (Thailand) is committed to creating social benefits and sustainable environments for local communities throughout the country.

How to Capture the Best of Moments your Action-packed Adventures with GoPro Let GoPro HERO7 Black help you capture those action-filled moments this holiday season

posted Jun 12, 2019, 9:47 PM by siam coverage   [ updated Jun 12, 2019, 9:53 PM ]


Photo by IG @carloscostan

Bangkok – If you are thinking about going on an action-packed adventure, you need to capture those once-in-a-lifetime experiences, whether it’s mountain biking, exploring tropical waterfalls, or diving through the brilliant blue sinkhole caverns. The GoPro HERO7 Black is the perfect companion that can withstand extreme weather and environmental conditions while still being able to capture all the action with its Waterproof, HyperSmooth, TimeWarp, SuperPhoto and Live Streaming features.

Capture the best action shot

Timing is key to capturing the perfect action shot. Keep these unforgettable experiences frozen in time with a truly rugged camera with an HDR mode. The GoPro HERO7 Black is waterproof so you do not have to worry about waterfall splashes or engaging in a water fight. Another cool feature is SuperPhoto which is an intelligent scene analyzer and helps create professional-looking photos by automatically applying HDR effect to enhance your images.

Create the smoothest, most amazing video of your action journey 

Nothing tells a story better than amazing videos that are well-edited and unique. The GoPro HERO7 Black featuring TimeWarp works to apply a high-speed, ‘magic-carpet-ride’ effect to your videos. The HyperSmooth feature also boasts the best in-camera video stabilization ever featured in a camera allowing you to create professional look hi-quality videos with ease! You can use both features to create a super-stabilized, sped-up version of your video to show the entire experience of Songkran in mere seconds! You can also edit your video with Quik GoPro Video Editor (available on Android and iOS), to add music and filters to your video.

Share your fun and fearless moments - Real Time

Want to share your action-filled adventures with the world as you experience it? With the GoPro HERO7 Black and its Live Streaming feature, you can do just that! Thailand offers some of the most exciting festivals in the world so show the world all your fun and unforgettable splash-tastic moments as they unfold on Facebook and YouTube directly from your GoPro linked to your mobile phone, in high GoPro quality!

GoPro now offers GoPro Plus Subscription service is an unlimited cloud storage at, only 179 baht/month. With GoPro Plus, you do not have to worry about purchasing multiple memory cards because your videos and photos will be auto-offloaded automatically from your GoPro to your smartphone or computer. In addition, all your videos and photos are auto-backed up in the cloud. Also, GoPro Plus members get 50% (maximum) off when purchasing GoPro Mount and accessories from GoPro.com. 

Don’t forget to share your fun or amazing moments of your adventures through the #GoProThailand hashtags. For more information about GoPro HERO 7 Black, and accessories, please visit https://www.gopro.com

Schaeffler invests 45 million Euros in new plant in Vietnam

posted Jun 9, 2019, 11:52 AM by siam coverage   [ updated Jun 9, 2019, 11:54 AM ]


• Investment of 45 million Euros in Phase 1 production area of 25,000 sq.m.
• 300 additional jobs created in Dong Nai through investment in new plant


Schaeffler celebrated the inauguration of a new Greenfield plant at Bien Hoa City in Dong Nai province of Vietnam. The company has invested more than 45 million euros in building the modern manufacturing facility. With this investment, Schaeffler will create more than 300 additional jobs in the Dong Nai province. H.E. Dinh Quoc Thai, Chairman, Dong Nai Province People’s Committee joined Georg F.W. Schaeffler, shareholder and chairman of Schaeffler Group and H.E. Andreas Siegel, German Consul General to celebrate the official opening in presence of government officials, customers, partners and other dignitaries.

Mr. Schaeffler stated in his inaugural speech, “Vietnam was the very first location in South East Asia where Schaeffler invested to build local manufacturing capacity. There are many reasons for our continued commitment to Vietnam. It’s strategic location in Asia, a well-diversified, stable and fast-growing economy with talented, well-educated, ambitious population are just few among them.”


Confidence in Vietnam’s potential as an efficient production hub

Mr. Martin Schreiber, President Industrial at Schaeffler Asia Pacific said during the ceremony, “The expansion of local manufacturing capacity demonstrates our confidence in Vietnam as an ideal production hub in the Asia Pacific region to serve regional and global customers with best-in-class bearing products and systems.” Mr. Klaus Mueller, Chief Operating Officer at Schaeffler Asia Pacific added, “We consider this plant in Vietnam as one of the best performance and modern production facilities in our global network.”

The new facility, located at the Amata Industrial Zone in Bien Hoa City, about 50 kilometers from Ho Chi Minh City, will produce industrial bearings and components for a wide range of applications. Schaeffler first made an investment in Vietnam over 10 years ago when the company started local production of Tapered Roller Bearings (TRB), Radial Insert Ball Bearings (RIBB) and Steering Column Bearings (SCB) in Southeast Asia. With the new investment Schaeffler will increase production capacity of the existing product ranges and add new product lines for extended range of RIBB as well as the flagship product of Schaeffler Group – Needle Roller Bearings (NRB).

Made in Asia Pacific – for global customers



The new plant has been developed on a modular concept with a total building area of 25,000 sqm in Phase 1. “We continue to grow our engineering competency and production footprint with the aim to deliver highest value from our products and solutions to customers in the region and around the world. This is the second major investment by Schaeffler to expand local manufacturing capacity in Asia Pacific. In 2016, we opened a new plant for automotive products in Thailand and today we are proud to celebrate the opening of this state-of-the-art facility for industrial products in Vietnam,” Mr. Helmut Bode, CEO Schaeffler Asia Pacific said “We greatly appreciate the support of the Vietnamese government, our customers, suppliers and partners as Schaeffler takes another decisive step towards long-term, sustainable growth of our industrial business in the region,” he added. 


Products manufactured in Vietnam will be supplied to customers across a wide range of industry sectors including agriculture, construction and mining, power transmission, food processing, textile, paper, steel, cement and two-wheelers (motorcycles).

Industry 4.0 to optimize manufacturing process

The new plant is equipped with advanced production machinery and technologies in line with Schaeffler’s commitment to maintain consistent quality standards worldwide. It is the first plant in Southeast Asia to apply the latest Industry 4.0 solutions developed by Schaeffler. There are 70 Schaeffler condition monitoring devices – SmartCheckTM – installed at key positions inside the plant. 

Mr. Seunghun Park, Managing Director and Plant Manager Schaeffler Vietnam said “Development of manufacturing sector is a key priority of the Government of Vietnam. With access to highly skilled workforce and their commitment to deliver best-in-class quality products for our customers, Schaeffler Vietnam has proven to be an efficient production base for the company. In 2018, we achieved the milestone of continuously delivering products without a single quality complain from customers for over two years. Expansion of our production capacity gives us the confidence to achieve even higher standards of quality performance and customer satisfaction while contributing to the growth of the industrial sector in Vietnam,” he added.

About Schaeffler

The Schaeffler Group is a globally active automotive and industrial supplier. By delivering high-precision components and systems in engine, transmission, and chassis applications, as well as rolling and plain bearing solutions for a large number of industrial applications, the Schaeffler Group is already shaping “Mobility for tomorrow” to a significant degree. The technology company generated sales of approximately 14.2 billion Euros in 2018. With around 92,500 employees, Schaeffler is one of the world’s largest family companies and, with approximately 170 locations in over 50 countries, has a worldwide network of manufacturing locations, research and development facilities, and sales companies. With more than 2,400 patent registrations in 2018, Schaeffler is Germany’s second most innovative company according to the DPMA (German Patent and Trademark Office).

Schaeffler
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Contact:
Ashish Shukul, Director – Communication & Branding Asia Pacific, Schaeffler (Singapore) Pte. Ltd.
Tel: +65 6549 5703, E-Mail: ashukul@schaeffler.com
Cecilia Tan, Manager Marketing Industrial Asia Pacific, Schaeffler (Singapore) Pte. Ltd.
Tel.:+65 6540 8651, E-Mail: tancci@schaeffler.com

BETAGRO moves forward as one of the world’s leader of safe and hygienic food enhancing its processed food and export markets at full steam with an aim to grow by 15%

posted May 30, 2019, 2:17 AM by siam coverage   [ updated May 30, 2019, 2:20 AM ]


Bangkok, May 27, 2019 - BETAGRO Group, a leading food company, announces to continue enhancing its quality standard and safety products free from antibiotics, hormones and growth stimulants – certified as Raised Without Antibiotics (RWA). Highlights include BETAGRO’s export unit and ready-to-eat processed food offering over 1,000 choices while delivering consumers convenience, great taste and high quality meals. A total of 8,000 tons of processed food are produced from BETAGRO Central Kitchen Navanakorn.


Mr Somsak Boonlarp, Chief Operating Officer of Food Business, BETAGRO Group said that 2018 was a successful year for BETAGRO, thanks to three main activities. Firstly, our biggest marketing campaign ‘BETAGRO smoked sausage’ starring Pope Thanawat Wattanaputi as the first presenter. The campaign raised brand awareness for its smoked sausage by 93%, witnessed a 45% increase in regular consumption (based on a survey conducted among 300 consumers who consumes smoked sausage weekly) and boosted the sales of the sausage segment by 10% with a 15% growth in Grade A and premium sausage segment. Secondly, BETAGRO continues its commitment in creating awareness and understanding among consumers about the importance of choosing safe and hygienic food through ‘Food for Future’ campaign which highlights the fact that S-Pure is the first brand certified by NSF as Raised Without Antibiotics (RWA). S-Pure (fresh pork, chicken and eggs) grew by 17% 


while the average premium product market only reached 10%. Last but not least is our ‘RWA products’ which are exported to the Middle East and Europe under OEM brands and to Hong Kong under S-Pure brand resulting in a 14% growth in export volume while the overall export growth of the country only reached 11%. 

He added that for 2019, BETAGRO will focus on 4 main pillars. Firstly, it will leverage its success from the smoked sausage campaign last year with a new name ‘BETAGRO Cheese Sausage Series’. Six new flavors will be introduced for cheese sausages to meet the demands in the market, as consumers today love cheese and their rushed lifestyle means they want more convenience without compromising quality. Secondly, S-Pure has launched its ‘homemade-style premium sausage’ made with S-Pure pork to cater to sophisticated and health-conscious consumers who only want the best for themselves and their families. During its soft-launch, S-Pure sausage will be available at 6 supermarkets at The Emporium, Emquartier, Siam Paragon, The Mall Bangkae, Central Chidlom and Central Pinklao. S-Pure products will also soon be available in the Antibiotic Free Zone at over 49 BETAGRO shops and will be completely available nationwide by 2020. Currently, BETAGRO’s processed food holds about 15% of the market share, valued about 4,000 million baht and is expected to grow by 15%.


Thirdly, the ‘export’ market outlook which is on the bright side for 2019. The company aims to increase its total export volume by 12% or 97,580 tons by year end. The main products are frozen cooked chicken, frozen chicken and RWA certified products under S-Pure and OEM brands. Export markets include Asia; Hong Kong, Singapore and Japan, Middle East, European and Scandinavian countries. BETAGRO is also planning to increase its cooked chicken production capacity to 3,000 tons per year to meet the growing consumption demand from Japan.

Lastly, ‘BETAGRO Central Kitchen Navanakorn’ which has been constructed to serve as an innovation hub to introduce new products through a 750 million baht investment. Today, it is ready to deliver more than 1,000 SKUs in six categories, namely: 1) snacks and deep fried pork and chicken 2) cooked eggs 3) ready-to-eat rice meals 4) ready-to-eat food 5) bakery and 6) seasoning. Thanks to its modern innovation and technology, it is able to produce 8,000 tons of products a year which will help increase sales by 17%.

At THAIFEX : World of Food Asia 2019, which will take place during May 28 - June 1, 2019, BETAGRO will showcase its high-quality food under the concept ‘Experience Real Quality with BETAGRO’. The booth spans across 252 sq. m. and is designed as a butcher and barn area for business partners and consumers to experience the BETAGRO brand through various zones. There are special highlights such as casing demonstration for S-Pure Homemade Sausage and The Pork Cuts Range show. All product lines are available for purchase: fresh food, processed food, ready-to-eat food, and new products, at special prices. Don’t miss BETAGRO Real Experience Corner where visitors can enjoy delicious food from BETAGRO all day, cooked by Pro Chefs from Thailand Culinary Academy such as Chef Wattanasak Changkeb and Chef Tienchai Peerapongsathorn. Dishes include food, snacks, healthy options and bakery, with more than 30 choices on offer during May 28 - June 1, 2019, at 10.00-18.00 hrs at Challenger 2, IMPACT Arena Muang Thong Thani.

Makro Celebrates 30th Anniversary as Thailand’s No.1 Food Solution Provider

posted Apr 10, 2019, 6:20 PM by siam coverage   [ updated Apr 10, 2019, 6:22 PM ]


Move Toward “Makro 4.0” through 6 Strategic Goals for Economic Sustainability

Stepping into its 30th year of operation, Makro revealed the financial highlights of 2018 with an increase of 3.3% in revenue and its determination to strive for Makro 4.0 era which not only focuses on being a trusted partner for professional customers, but also on enhancing people’s lives. To best serve customers in the digital age, Makro aims to modernize its organization by connecting its online and offline channels, along with promoting its 6 key goals in business operation under the concept “The Creative Companionship towards Sustainability.”


Mrs. Suchada Ithijarukul, Group Chief Executive Officer, Siam Makro Public Company Limited, disclosed, “On the occasion of the 30th Anniversary of Siam Makro Group, the largest wholesale membership distributor in Thailand, the Company aims to establish itself as “Makro 4.0 Enhancing People’s Lives” under the new concept of “The Creative Companionship towards Sustainability”. Nonetheless, Makro still upholds our vision to be number one food solution provider for professional customers by offering a full assortments of quality products at low prices – affirming our position as a trusted partner for our customers nationwide.”


Throughout 30 years of operation, Makro has achieved business successes by adopting technology, creativity, and innovation; while also ensured mutual growth of the community, the society, and the country through 6 Strategic Goals, namely:



1) Be Point of Reference for Food Safety – Makro places a great deal of emphasis on food safety. We strive to meet the demands of our food-business-operator customers, as well as modern-day consumers who value their health and well-being and willingly spend their money on safe foods per the regulations of their country.

2) Strengthen Sustainable and Ethical Sourcing – As Makro continues to value the ability to trace products back to their sources, we are committed to working only with lawful producers and suppliers. In addition, we always take the sustainability of our environment into consideration to make sure of mutual growth.

3) Reduce Environmental Impact – Because Makro is keenly aware of the value of the environment and natural resources, we are committed to expending natural resources and energy in the most efficient manner possible for the utmost benefit, including our efforts to ensure that all of our processes are environmentally friendly.

4) Local Love – Makro hopes to be loved by the local communities that surround our stores. To this end, we strive to be beneficial to them, whether by creating jobs locally, providing retail management education to small local retailers and equipping youths with retail-management knowledge that helps them better their local stores.

5) Make Our Customers Prosper – Makro committedly studies potential technologies and develops them into business channels to facilitate our customers’ business processes, increase their profits and foster sustainable growth in the new era of competition. These efforts will bring about satisfaction among our customers, ensuring their loyalty in the long run.

6) Be Employer of Choice – Makro strives to be one of the top 5 organizations that people, especially new graduates, want to work with. Additionally, we have begun conducting an engagement survey among our existing personnel, the results of which will be used to transform Makro into an organization for all ages.


These strategies have been crucial to the successes and prosperity Makro has achieved over the years; and also contributed to its stakeholders’ better quality of lives. Furthermore, the Company has integrated technology and innovation into its organization in order to efficiently serve the needs of customers in the digital era. The Company leveraged Big Data to analyze its extensive customer base of more than 3 million customers, and to develop products and services that appropriately respond to their unique needs through various online channels, including Makroclick.com, Shohuaythai.com, Makro Application, and Makro Line Official.

“In Thailand, there are currently 129 Makro stores in total. These can be divided to 79 Makro Classic stores, 25 Makro Foodservice stores, 13 Eco Plus stores, 5 Makro Food shops, and 7 Siam Frozen shops. The Company has also branched out overseas to 8 countries in Asia,” said Mrs. Suchada.


Makro’s total revenues in the fiscal year 2018 attained an increase of 3.3% compared to the previous year due to a sustained growth of Thai economy in the first quarter of 2018, as well as the growth of tourism sector which saw the higher number of international tourist arrivals. Both factors helped generate more business opportunities for the wholesale and retail industry. This year, to celebrate its 30th anniversary, Makro continues to expand its wings by opening additional Makro Food Service stores and the very first Makro Digital Store in Lat Krabang.  In addition, the Company is planning to carry out various projects and activities, including Business Matching with SMEs suppliers; “Say Hi to Bio Say No to Foam” Project to promote the use of eco-friendly packaging; Makro Charity Run for Border Patrol Police Schools and Young Shohuay for Sustainable Lunch Project.


Makro is determined to become a trusted partner for our professional customers by providing the best wholesale solutions and the best value for money, while also giving back to the society and sustainably enhancing the quality of lives for our stakeholders which include our partners, customers, local communities, and employees; thus, staying true to our core intention of “Enhancing People’s Lives”.

Expat guy attacked Thai waitress at Sukhumvit Soi1

posted Mar 13, 2019, 10:11 PM by siam coverage   [ updated Mar 13, 2019, 10:13 PM ]


As I am work in PR life never send this kind of news before but as I saw this situation if it could be publish, I just would like to condemn this guy, not just see and think it is not my business, it is abusing woman!!!

Yesterday, This guy lives in an apartment on Soi 1, came in and said the bar was loud, you can see in the video there is no one inside we were almost closed, so he must have heard music from another place. Staff tried to explain no one is there and then he tried to fight them.


Please find attached clip how irrational he was being (Pushed waiter at time 23.00.37 and waitress was pulled hair at 23.09.07)


Scania continues its strong growth Revealing business direction in 2019

posted Feb 17, 2019, 11:57 AM by siam coverage   [ updated Feb 17, 2019, 11:59 AM ]


Recently, Scania Siam Co., Ltd. by Mr.Stefan Dorski, Managing Director of Scania Siam Co., Ltd. , together with Mr.Phuriwat Rak-Intr, Retail Operations Director of Scania Siam Co., Ltd. and Miss.Thasanan Piya-aksornsak, Marketing and Communications Manager of Scania Siam Co., Ltd., participated in a special interview about business success in 2018 and ready to plan business growth in 2019 and the inauguration of a new assembly plant and the launch of New Truck Generation 2019 at Scania Siam, Bangna-Trad km 19

KING POWER MAHANAKHON CELEBRATES CHINESE NEW YEAR WITH THAILAND’S FIRST LION DANCE ON MAHANAKHON SKYWALK GLASS TRAY

posted Feb 5, 2019, 1:30 AM by siam coverage   [ updated Feb 5, 2019, 1:33 AM ]



BANGKOK, 4 February 2019- King Power Mahanakhon, Thailand’s newest landmark destination holds Thailand’s First Lion Dance on Mahanakhon Skywalk Glass Tray at the height of 310 meters above the ground to celebrate Chinese New Year on February 4th 2019.

iNFOFED hosts “University E-sports Championship” –Thailand’s first full scale university E-sports league

posted Jan 18, 2019, 1:17 AM by siam coverage   [ updated Jan 18, 2019, 1:21 AM ]


January 16, 2019: iNFOFED Co., Ltd., the founder of “Thailand E-Sports Arena” --Thailand’s first E-sports stadium stepped forward to organize University E-sports Championship or UEC, Thailand’s first full scale university E-sports league. The competition opens for university students from all across Thailand to participate and battle the games to win prizes worth over 1 million baht with a chance to up their skills and to work in E-Sports businesses ecosystem. The company revealed their intention to attract amateur players in university level from every region in Thailand to participate in UEC. Moreover, iNFOFED was glad that KK Fund, a venture capital fund from Singapore, has co-invested in the company by foreseeing opportunities and potential of the growing business. The company has shown their roadmap to expand the league into CLMV countries with target for 200% growth. Depa has also showed support for E-Sports competition by saying that depa would promote and support the youths who are enthusiasm to play the roles in esports and turn them to join the competition so that they could further develop themselves to be professional athletes and could also work in E-Sports industry. E-Sports market in Thailand has been growing dramatically similar to ASEAN region especially in CLMV countries. From now on, E-Sports in Thailand will be fully promoted.



Jirayod Theppipit, CEO and founder of iNFOFED Co., Ltd -- an E-Sports start up firm—revealed that after the opening of “Thailand E-Sports Arena”, the best full facility and equipped E-Sports stadium in Thailand which can organize both online or offline competition on both mobile and PC platforms. This year, the company aims to organize gaming leagues to allow Thai E-Sports players to show their capabilities and further develop their skills to cover future career path in professional tracks. This will first result in the cooperation with local universities in Thailand, the Digital Economy Promotion Agency (depa) and leading companies supporting the University E-sports Championship or UEC which is Thailand’s first full scale university E-Sports league. UEC widely opens contestants in university level from all universities nationwide to apply for the competition via www.UEC.live, has many popular games in the competition, and the highest prize comparing to previous competition. In terms of sponsorship, the company is still welcome more UEC sponsors to extend a communication channel to the young generation through UEC league.


“Organizing the UEC league is the new phenomenon of university E-Sports competition in Thailand because the competition widely open for students from all universities across the country to join Arena of Valor or ROV, Player Unknown Battleground Mobile or PUBG Mobile, and Overwatch. The games cover both on mobile and PC platforms. It can be said that the wide-opened competition intensely challenges Thai E-Sports players and is also a step leading to career paths in the future,” added Jirayod.




The UEC competing will be divided into 5 key regions including Northern, Central and Western, Eastern and Northeast, Southern, as well as Bangkok Metropolitan area. The competition of each game will be separated into 2 rounds --Online round to search for the region representative and Offline round for a champion in national level at Thailand E-Sports Arena. The prizes of UEC will be scholarships and a field trip at G-Star Game in South Korea. The total prize of the UEC is worth over 1 million baht.






Jirayod further revealed that recently KK Fund in Singapore has just invested in iNFOFED as KK Fund saw potential and promising business plan in the E-Sports start-up company. This raised fund will be used to arrange the UEC, develop a studio, production and platform for E-Sports competitions. iNFOFED has a plan to expand the league into CLMV countries --Cambodia, Laos, Myanmar and Vietnam-- because the economy growth of countries has been increasing 7-8 % per year on average. Moreover, E-Sports market in these countries tends to grow in the same direction as the economic. Arranging the league will help building more enthusiasm and popularity in E-Sports in the region. The roadmap regarding the arrangement of the league are the first season will be hosted in Thailand and the company plans to expand to CLMV countries and SEA respectively. The company still widely opens for investors who see the company potential and are interested E-Sports investment. iNFOFED targets to grow over 200% this year.


Dr.Nuttapon Nimmanphatcharin, Director of the Digital Economy Promotion Agency (depa) said that E-Sports was added in the 2018 Asian Games for the first time as a demonstration sport has proved Thai athletes’ capability in the game for the first time. This was also an important opportunity to prove the achievement of the competition in national level and to develop Thai E-Sports athletes’ potential in global level. The arrangement of full scale UEC league in university level is an important step to give E-Sport athletes a competition stage and allow them to show their skills and capabilities. This also helps solving the “game addicts” problem to “the opportunity of the country” at the right practice by encouraging youths who are game enthusiasts to participate in the competition and develop themselves to be the part of the E-Sports industry in the future.



League organizing can be part of promoting E-Sports market in Thailand and in the region. Nowadays, the E-sports market value in Thailand has increased rapidly by 30% annually. In 2019, the market is expected to be 50% growth. In CLMV countries, the market are also found to have a promising value growth as well.

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